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1 sales plan
Gen Mgtthe development of the future objectives of a sales department in order to improve performance and increase sales. A sales plan is a form of business plan that sets out the shortand long-term opportunities for the sales department, concentrating on building on the department’s strengths and analyzing and avoiding weaknesses. It also includes the setting of future sales objectives, based on realistic projections, looking at future costs, and taking into account the objectives of other departments. -
2 sales contest
Mktga prize competition for salespeople, often part of an incentive program, designed to increase sales. A sales contest winner is usually the person who has achieved the most sales for a particular time period. -
3 sales promotion
Mktgactivities, usually short-term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-todoor selling or by competitions. -
4 Case, Jerome Increase
SUBJECT AREA: Agricultural and food technology[br]b. 1819 Williamstown, Oswego County, New York, USAd. 1891 USA[br]American manufacturer and founder of the Case company of agricultural engineers.[br]J.I.Case was the son of a former and began his working life operating the family's Groundhog threshing machine. He moved into contract threshing, and used the money he earned to pay his way through a business academy. He became the agent for the Groundhog thresher in his area and at the age of 23 decided to move west, taking six machines with him. He sold five of these to obtain working capital, and in 1842 moved from Williamstown, New York, to Rochester, Wisconsin, where he established his manufacturing company. He produced the first combined thresher-winnower in the US in 1843. Two years later he moved to Racine, on the shores of Lake Michigan in the same state. Within four years the Case company became Racine's biggest company and largest employer, a position it was to retain into the twentieth century. As early as 1860 Case was shipping threshing machines around the Horn to California.Apart from having practical expertise Case was also a skilled demonstrator, and it was this combination which resulted in the sure growth of his company. In 1869 he produced his first portable steam engine and in 1876 his first traction engine. By the mid 1870s he was selling a significant proportion of the machines in use in America. By 1878 Case threshing machines had penetrated the European market, and in 1885 sales to South America began. Case also became the world's largest manufacturer of steam engines.J.I.Case himself, whilst still actively involved with the company, also became involved in politics. He was Mayor of Racine for three terms and State Senator for two. He was also President of the Manufacturers' National Bank of Racine and Founder of the First National Bank of Burlington. He founded the Wisconsin Academy of Science, Arts and Letters and was President of the Racine County Agricultural Society. He had time for sport and was owner of the world's all-time champion trotter-pacer.Continued expansion of the company after J.I. Case's death led eventually to its acquisition by Tenneco in 1967, and in 1985 the company took over International Harvester. As Case I.H. it continues to produce a full range of agricultural, earth-moving and heavy-transport equipment.[br]Further ReadingDespite the size and importance of the company he created, very little has been written about Case. On particular anniversaries the company has produced celebratory publications, and surprisingly these still seem to be the main source of information about him.R.B.Gray, 1975, The Agricultural Tractor 1855–1950, American Society of Agricultural Engineers (traces the history of power on the farm, in which Case and his machines played such an important role).AP -
5 увеличение сбыта
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6 omzetstijging
• sales increase• turnover increase -
7 Absatzsteigerung
f increase in sales* * *die Absatzsteigerungincrease in sales* * *Ạb|satz|stei|ge|rungfincrease in sales, sales increase* * *Ab·satz·stei·ge·rungf ÖKON increase in sales* * *die (Kaufmannsspr.) increase in sales* * *Absatzsteigerung f increase in sales* * *die (Kaufmannsspr.) increase in sales -
8 Umsatz
Umsatz m 1. BÖRSE activity, dealings, turnover, volume of trade amount of business; 2. GEN volume, transaction, turnover; 3. V&M sales, billing; 4. WIWI volume of trade • Umsatz bringen V&M pull in sales* * *m 1. < Börse> activity, dealings, turnover, volume of trade amount of business; 2. < Geschäft> volume, transaction, turnover; 3. <V&M> sales, billing; 4. <Vw> volume of trade ■ Umsatz bringen <V&M> pull in sales* * *Umsatz
turnover, sales (US), overturn (US), business, movement, (Börse) transaction (US), (Einnahmen) return[s], market, profit, (Lager) stock turnover, (Werbeagentur) billing;
• kein (ohne) Umsatz no sales (movement), nothing doing, (Börse) no business [done];
• sprungartig angestiegener Umsatz sales leap;
• bankmäßiger Umsatz bank turnover;
• direkter Umsatz direct sales;
• durchschnittlicher Umsatz average turnover;
• erhöhter Umsatz increased turnover;
• fakturierter Umsatz invoiced sales;
• fingierter Umsatz fictitious sales (turnover);
• fremder Umsatz (Konzernbilanz) external sales;
• geringer Umsatz thin market, (Börse) narrow (quiet) market, little business;
• jährlicher Umsatz annual turnover (sales);
• mengenmäßiger Umsatz quantity (physical) turnover, sales volume;
• Pro-Kopf Umsatz per capita sales (turnover);
• rascher Umsatz quick returns;
• reger Umsatz active turnover;
• rückläufiger Umsatz receding (declining) sales, drop in sales;
• schlechter Umsatz heavy market;
• schneller Umsatz quick turnover, early returns;
• schrumpfender Umsatz contracting turnover, (Börse) light trading;
• steuerpflichtiger Umsatz taxable turnover, trading adventure, (Börse) taxable transaction;
• ungenügender Umsatz lack of sales;
• wertmäßiger Umsatz value of turnover;
• Umsatz des Betriebskapitals working-capital turnover;
• Umsatz im gesamten Firmenbereich total sales effort of a company;
• Umsatz am Kassamarkt spot sale;
• Umsatz an die Kundschaft (Konzernbilanz) consolidated outside sales, external turnover (sales);
• Umsatz auf die einzelnen Geschäftssparten aufschlüsseln to split turnover between different lines of business;
• Umsatz ausweiten to expand sales;
• Umsatz machen to turn over;
• zu 90% am Umsatz beteiligt sein to control 90 per cent of the sales;
• Umsatz steigern to roll up (increase) the sales;
• für beschleunigten Umsatz Sorge tragen to speed up the sales process;
• Umsatzabbau undertrading;
• Umsatzabschwächung drop in sales;
• Umsatzanalyse sales breakdown;
• Umsatzangaben facts about turnover;
• Umsatzanstieg upsurge in sales, increase in turnover;
• sprungartiger Umsatzanstieg sales jump, jump in sales;
• verstärkte Umsatzanstrengungen sales drive;
• Umsatzanteil share of turnover;
• Umsatz aufgliederung, Umsatzaufschlüsselung sales breakdown, analysis of turnover;
• Umsatzaufstellung statement of turnover;
• Umsatzausfall shortfall in sales;
• Umsatzausgleichssteuer countervailing duty, import equalization tax;
• Umsatzaussichten sales prospects;
• Umsatzausweitung expansion of sales (turnover), sales expansion;
• Umsatzbegrenzung turnover limit;
• Umsatzbelebung increase in sales;
• verstärkte Umsatzbemühungen increased sales efforts;
• Umsatzbesteuerung taxation on sales;
• Umsatzbeteiligung des Absatzstabes sales-force participation;
• Umsatzbetrag business done;
• Umsatzbewegung sales activity. -
9 Umsatztantieme
Umsatztantieme
(Vertreter) bonus;
• Umsatztief sales crisis;
• Umsatzverdoppelung doubling of sales;
• Umsatzverlagerung shifting of turnover;
• Umsatzverlust lost sales;
• Umsatzverteilung auf die einzelnen Wochentage weekly sales pattern;
• Umsatzvolumen sales volume, volume of turnover;
• Umsatzvoraussage sales forecast;
• Umsatzwachstum growth in sales, increase in turnover;
• Umsatzwachstumsrate turnover growth rate;
• Umsatzwelle wave of selling;
• Umsatzwerte sales figures;
• im Umsatzwettrennen auf den zweiten Platz verweisen to route in a sales race;
• Umsatzzahlen, Umsatzziffern turnover rate (figures), rate of turnover, sales figures, data on sales, figures on sales volume;
• Umsatzzunahme turnover increase, sales plus;
• Umsatzzuwachs turnover gain, increase in turnover. -
10 Absatzposition
Absatzposition
market position;
• Absatzpotenzial sales potential;
• Absatzpreis selling (sales) price;
• Absatzproblem marketing problem;
• Absatzprodukt marketing product;
• Absatzprognose sales forecast;
• Absatzprogramm marketing program(me);
• Absatz- und Vertriebsprogramme marketing plan;
• Absatzprovision seller’s commission;
• Absatzprozess marketing process;
• Absatzquote sales (marketing) quota, sales proportion;
• Absatzregulierung market control;
• Absatzrichtung destination of goods sold;
• Absatzrisiko merchandising risk;
• Absatzrückgang letdown (decline, falling) in sales, sales decline (reduction);
• Absatzrückgang aufweisen to be on a downswing;
• Absatzschrumpfung decrease (decline) in sales, sales decline, dwindling sales;
• Absatzschwierigkeiten marketing (sales) difficulties;
• Absatzspezialist marketing specialist;
• mengenmäßiger Absatzspielraum potential market;
• Absatzstab sales force (people, personnel);
• Absatzstatistik marketing statistics, sales chart (statistics);
• Absatzsteigerung increase in sales, increased sales, sales increase;
• planmäßige Absatzsteigerung sales drive;
• Absatzsteuerung marketing control;
• Absatzstockung stagnation in trade, stagnant market, slowing down of sales;
• Absatzstrategie marketing strategy;
• Absatzstruktur marketing structure;
• Absatzstudie marketing investigation, market (marketing [research]) study;
• spätere Absatzstufe later stage in the commercial chain;
• Absatzsyndikat sellers’ cartel;
• Absatzsystem selling plan, marketing (distribution) system;
• Absatztagung sales convention;
• Absatztätigkeit marketing activity (functions);
• Absatztätigkeit fördern to bolster up marketing;
• Absatztechnik marketing technique;
• Absatztendenz sales trend, trend of the market;
• Absatzterminologie marketing terminology;
• Absatzübereinkommen marketing agreement;
• Absatzüberschuss marketing surplus;
• Absatzumfang sales volume, volume of trade;
• Absatzunternehmen sales agency, marketing institution;
• Absatzunterstützung marketing backing;
• Absatzvereinbarung marketing agreement, selling arrangement;
• Absatzvereinigung marketing cooperative (association);
• Absatzverfahren marketing procedure, distribution method;
• Absatzverhältnisse market[ing] conditions, market situation;
• erschwerte Absatzverhältnisse onerous selling conditions (process);
• Absatzverlagerung transfer of sales;
• Absatzverordnung (Agrarprodukte) marketing order;
• Absatzvertrag marketing contract;
• Absatzvertretung marketing (sales [promotion]) agency, distribution;
• Absatzvolumen sales volume, total sales;
• Absatzvorausschätzung sales forecast[ing];
• Absatzvorbereitung durch Vertriebsplanung merchandising (US);
• Absatzvorschau sales forecasting;
• Absatzvorschlag marketing proposal;
• Absatzweg trade (marketing) channels, channels of distribution (trade);
• ausschließlicher Absatzweg exclusive distribution;
• zweistufiger Absatzweg two-tier distribution channel. -
11 Umsatzsteigerung
f sales increase* * *Ụm|satz|stei|ge|rungntSee:* * *Um·satz·stei·ge·rungf ÖKON sales increase, increase in turnover* * ** * *f.turnover increase n. -
12 incremento
m increase, growthincremento demografico population growth* * *incremento s.m.1 (aumento) increase, growth, increment, rise, addition; (sviluppo) development, promotion, boost, expansion: incremento demografico, population growth // (econ.): incremento dei prezzi, rise in prices; incremento delle vendite, sales increase (o increase in sales); incremento di capitale, capital improvement; incremento di valore degli immobili, property increment; incremento di produttività, productivity gain; incremento del valore economico, accretion; dare incremento a qlco., to develop sthg.2 (mat.) increment.* * *[inkre'mento]sostantivo maschile (di produttività, profitto) growth, increase; (di prezzi) rise, increaseincremento demografico — population increase o growth
* * *incremento/inkre'mento/sostantivo m.(di produttività, profitto) growth, increase; (di prezzi) rise, increase; incremento demografico population increase o growth. -
13 salgsøkning
subst. sales increase, sales growth subst. increase in sales, rise in sales, growth in sales -
14 Umsatzsteigerung
Umsatzsteigerung
increase in (expansion of) turnover, turnover (sales) increase, rising sales, growth in sales;
• Umsatzsteigerung erzielen to roll up (boost) the sales;
• durch Umsatzsteigerungen zu Gewinn gelangen to sell one’s way into profit. -
15 Absatzsteigerung
Absatzsteigerung
increase in sales, increased sales, sales increase -
16 расширять продажу
1) Economy: develop sales, expand sales, extend sales, increase sales2) Mass media: boost sales -
17 Umsatzstatistik
f sales statistics Pl. (V. im Sg.)* * *die Umsatzstatistiksales analysis* * *Um·satz·sta·tis·tik* * ** * *f.turnover analysis n. -
18 рост сбыта
Advertising: sales gain, sales growth, sales increase -
19 увеличение сбыта
1) Engineering: gain in sales2) Business: sales increase -
20 Verkaufsstatistik
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